M. Greenberg

A MODIFICATION OF THURSTONE'S LAW OF COMPARATIVE JUDGMENT TO ACCOMMODATE A JUDGMENT CATEGORY OF "EQUAL" OR "NO DIFFERENCE".

M. Greenberg, 1965, Psychological bulletin.

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, M. Greenberg, S. S. McDonald, 1989 .

Leisure Lifestyles

M. Greenberg, R. E. Frank, 1983 .

A method of successive cumulations for the scaling of pair-comparison preference judgments

M. Greenberg, 1965, Psychometrika.

J scale models for preference behavior

M. Greenberg, 1963 .

Effects of reinforcement history upon risk-taking behavior.

M. Greenberg, B. Weiner, 1966, Journal of experimental psychology.