Long-Tai Chen

Measuring customer innovativeness via FuzzyART network modeling

Sheng-Tsung Hou, Yung-Hsin Chen, Shuo-Chang Tsai, 2009, 2009 IEEE International Conference on Industrial Engineering and Engineering Management.

Predict customer innovativeness toward Telematics: Via reduced form model from a normative marketing perspective

Yung-Hsin Chen, Shuo-Chang Tsai, Long-Tai Chen, 2010, 2010 7th International Conference on Service Systems and Service Management.

Does technology capability-enriched private brand impacts customer satisfaction and loyalty in the marketing channel?

Yung-Hsin Chen, Shuo-Chang Tsai, Long-Tai Chen, 2010, 2010 IEEE International Conference on Industrial Engineering and Engineering Management.