Béatrice Parguel

发表

“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

Elisa Monnot, Fanny Reniou, Béatrice Parguel, 2016 .

Counterproductive Environmental Performance Displays: Lessons From the Automotive Sector

Béatrice Parguel, Florence Benoît-Moreau, B. Parguel, 2013 .

Consumer's perceptions and evaluations of virtual bundling

Béatrice Parguel, Ouidade Sabri-Zaaraoui, Pierre Desmet, 2006 .

Designing measurement tools to improve fluency and certainty: The case of online customer satisfaction evaluation

Béatrice Parguel, Alice Audrezet, B. Parguel, 2017 .

Is bigger always better? The unit effect in carbon emissions information

Béatrice Parguel, Florence Benoît-Moreau, Romain Cadario, 2015 .

Is It Really Worthwhile for a Brand to Eliminate Overpackaging? New Insights from Context Effects: An Abstract

Elisa Monnot, Fanny Reniou, Béatrice Parguel, 2017 .

Portées et limites du lot virtuel : une étude exploratoire

Béatrice Parguel, Pauline de Pechpeyrou, Ouidade Sabri, 2008 .

The power of 'executional greenwashing'. Evidence from the automotive sector

Béatrice Parguel, Florence Benoît-Moreau, B. Parguel, 2013 .

Les antécédents de l'attitude envers le prospectus

Béatrice Parguel, Aîda Mimouni, A. Mimouni, 2009 .

Le greenwashing publicitaire est-il efficace ? Une analyse de l'élaboration négative des éléments d'exécution

Fabrice Larceneux, Béatrice Parguel, Florence Benoît-Moreau, 2009 .

Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption

Béatrice Parguel, B. Parguel, Renaud Lunardo, 2017 .

How price display influences consumer luxury perceptions

Béatrice Parguel, Thierry Delecolle, P. Valette-Florence, 2016 .

Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

Béatrice Parguel, Cristel Antonia Russell, B. Parguel, 2014 .