Richard Jones

发表

Brand governance: The New Agenda in brand management

Clive Helm, Richard Jones, 2010 .

Finding sources of brand value: Developing a stakeholder model of brand equity

Richard Jones, 2005 .

Corporate Branding: the role of vision in implementing the corporate brand

Richard Jones, 2010 .

A new model to evaluate the market for biotechnology

Richard Jones, A. McMurray, 2003 .

Extending the value chain – A conceptual framework for managing the governance of co-created brand equity

Richard Jones, C. Helm, 2010 .

Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage

Richard Jones, Nicky Nedergaard, Richard Jones, 2011 .

Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

D. Grace, Richard Jones, Wei Shao, 2015 .

Marketing logics for competitive advantage

Karin Tollin, Richard Jones, 2009 .

The role of symbolic capital in stakeholder disputes: decision-making concerning intractable wastes.

S. Benn, Richard Jones, 2009, Journal of environmental management.

Symbolic capital and stakeholder disputes: the nature and role of trust in a risk society

S. Benn, Richard Jones, 2005 .

Leading from the front: Lessons in leadership and sustainable change

Richard Jones, 2015 .