Yunpeng Yang

Dynamic selling strategy for a firm under asymmetric information: Direct selling vs. agent selling

C. Dong, Yunpeng Yang, Ming Zhao, 2018, International Journal of Production Economics.

The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

Nan Chen, Yunpeng Yang, 2020 .

The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce - From the Perspective of Digital Transformation and Data Elements

Hongmin Chen, Nan Chen, Yunpeng Yang, 2023, J. Theor. Appl. Electron. Commer. Res..

The Impact of College Students’ Perceived Service Quality in the Context of Regional Integration of Education

Yunpeng Yang, Qi Chen, Nan Chen, 2023, SAGE Open.

Impact of Environmental Regulation on Export Technological Complexity of High-Tech Industries in Chinese Manufacturing

Yunpeng Yang, Weixin Yang, Xiu Zheng, 2024, Economies.

State-owned capital and quality of green innovation: Evidence from Chinese listed private firms

Yunpeng Yang, Haifeng Yan, Zhengyi Chen, 2024, Heliyon.

The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

Yunpeng Yang, Nan Chen, 2023, J. Theor. Appl. Electron. Commer. Res..