Stefania Farace

发表

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Anne L. Roggeveen, Dhruv Grewal, Martin Wetzels, 2019, Journal of Advertising.

Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies

K. Ruyter, T. V. Laer, Martin Wetzels, 2017 .

User-Generated Systems of Signs and Meanings in Product Customization: Taxonomies and Research Directions

Gaetano “Nino” Miceli, Maria Antonietta Raimondo, Stefania Farace, 2018, MERCATI & COMPETITIVITÀ.

Customer Attitude and Dispositions towards Customized Products: The Interaction between Customization Model and Brand

Gaetano “Nino” Miceli, Maria Antonietta Raimondo, Stefania Farace, 2013 .