Patrick Hetzel

Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics

James E. Burroughs, D. Mick, M. Brannen, 2004 .

Formalizing the gambling market: what are the interaction strategies between the gambling companies and their clients ?

Patrick Hetzel, 1997 .

The current state of the clothing industry and market in France

Patrick Hetzel, 1998 .

When Hyperreality, Reality, Fiction and Non-Reality Are Brought Together: a Fragmented Vision of the Mall of America Through Personal Interpretation

Patrick Hetzel, 1998 .

Sportswear as an Expression of How the Consumer Society has Evolved: The Example of „Fun-Wear“

Patrick Hetzel, 1998 .

Where Are We Going? Perceptions of French Marketing Academics

Patrick Hetzel, 2000 .