S. Hegner

发表

Brand trust: a cross-national validation in Germany, India, and South Africa

Colin Jevons, S. Hegner, 2016 .

The impact of attitude functions on luxury brand consumption: An age-based group comparison

Michael Schade, Sabrina M. Hegner, M. Schade, 2014 .

An experimental study into the effects of self-disclosure and crisis type on brand evaluations – the mediating effect of blame attributions

S. Hegner, A. Beldad, R. Hulzink, 2018, Journal of Product & Brand Management.

Using the theory of planned behaviour to understand brand love

Sabrina M. Hegner, Anna Fenko, A. Fenko, 2017 .

Here’s one for the next show

S. Hegner, A. Beldad, Nienke Klein Langenhorst, 2016 .

How company responses and trusting relationships protect brand equity in times of crises

S. Hegner, A. Beldad, Sjarlot Kamphuis op Heghuis, 2014 .

Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

B. Francioni, M. Cioppi, I. Curina, 2020 .

Managing brand equity in the brewing sector

B. Francioni, T. Pencarelli, M. Cioppi, 2022, British Food Journal.

Predictors of continuance intention of online food delivery services: gender as moderator

B. Francioni, M. Cioppi, I. Curina, 2022, International Journal of Retail & Distribution Management.

Generous But Not Morally Obliged? Determinants of Dutch and American Donors’ Repeat Donation Intention (REPDON)

Jordy F. Gosselt, S. Hegner, A. Beldad, 2014, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.

The Impact of Crisis Response Strategy, Crisis Type, and Corporate Social Responsibility on Post-crisis Consumer Trust and Purchase Intention

S. Hegner, A. Beldad, A. Kraesgenberg, 2016 .

A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products

S. Hegner, A. Beldad, 2020, Journal of Agricultural and Environmental Ethics.

Expanding the Technology Acceptance Model with the Inclusion of Trust, Social Influence, and Health Valuation to Determine the Predictors of German Users’ Willingness to Continue using a Fitness App: A Structural Equation Modeling Approach

Ardion Beldad, Sabrina M. Hegner, S. Hegner, 2018, Int. J. Hum. Comput. Interact..

Modeling habitual and addictive smartphone behavior: The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age, and gender

Piet Kommers, Alexander van Deursen, Sabrina M. Hegner, 2015, Comput. Hum. Behav..

In Automatic We Trust: Investigating the Impact of Trust, Control, Personality Characteristics, and Extrinsic and Intrinsic Motivations on the Acceptance of Autonomous Vehicles

Ardion Beldad, Sabrina M. Hegner, Gary J. Brunswick, 2019, Int. J. Hum. Comput. Interact..

Generous But Not Morally Obliged? Determinants of Dutch and American Donors’ Repeat Donation Intention (REPDON)

Jordy F. Gosselt, S. Hegner, A. Beldad, 2014, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.

The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention

Ardion Beldad, Sabrina M. Hegner, Jip Hoppen, 2016, Comput. Hum. Behav..

Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour

S. Hegner, A. Beldad, 2018, Journal of Consumer Policy.

What's this thing called love? Exploring the relationship between brand love, personality, and the propensity to anthropomorphize

P. Kommers, S. Hegner, R. Voorn, 2013 .

The Impact of Crisis Response Strategy, Crisis Type, and Corporate Social Responsibility on Post-crisis Consumer Trust and Purchase Intention

S. Hegner, A. Beldad, A. Kraesgenberg, 2016, Corporate Reputation Review.

Determinants and outcomes of brand hate

M. Fetscherin, S. Hegner, M. V. Delzen, 2017 .

Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention

S. Hegner, A. Beldad, Carlotta Lotze, 2021 .

Should the Shady Steal Thunder? The Effects of Crisis Communication Timing, Pre‐Crisis Reputation Valence, and Crisis Type on Post‐Crisis Organizational Trust and Purchase Intention

Ester van Laar, S. Hegner, A. Beldad, 2018 .

Predicting consumerspurchase intention towards luxury fashion brands by applying several personality traits Master Thesis in fulfilment of the degree Master in Communication Sciences Specialization: Marketing Communication & Consumer Behaviour

M. Galetzka, S. Hegner, 2015 .

Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements

A. Pruyn, S. Hegner, T. V. van Rompay, 2020, Journal of Brand Management.

Human values as added value(s) in consumer brand congruence: a comparison with traits and functional requirements

A. Pruyn, S. Hegner, T. V. van Rompay, 2020 .

The role of smartphone usage types , emotional intelligence , social stress , self-regulation , age , and gender

Piet A. M. Kommers, Sabrina M. Hegner, Colin L. Bolle, 2015 .

Watch it! The Influence of Forced Pre-roll Video Ads on Consumer Perceptions

Ad Th.H. Pruyn, Sabrina Hegner, Daniël C. Kusse, 2016 .

How company responses and trusting relationships protect brand equity in times of crises

S. Hegner, A. Beldad, Sjarlot Kamphuis op Heghuis, 2014, Journal of Brand Management.

Towards an identity-based branding

Christoph Burmann, Nicola Riley, S. Hegner, 2009 .

Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions

B. Francioni, C. Dennis, M. Bourlakis, 2020, Higher Education.

Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour

S. Hegner, A. Beldad, 2018, Journal of Consumer Policy.

Identity for ( sustainable ) sale The influence of self-congruency on sustainable consumption

S. Hegner, 2012 .

More Photos From Me to Thee: Factors Influencing the Intention to Continue Sharing Personal Photos on an Online Social Networking (OSN) Site among Young Adults in the Netherlands

Ardion Beldad, Sabrina M. Hegner, S. Hegner, 2017, Int. J. Hum. Comput. Interact..

Brand addiction: brand characteristics and psychological outcomes

B. Francioni, M. Cioppi, I. Curina, 2020, Journal of Consumer Marketing.

About the role of CSR communication as a determinant of consumer attitudes towards brands

S. Hegner, 2012 .

Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users

S. Hegner, A. Beldad, 2022, Int. J. Mob. Commun..

S. Hegner, A. Beldad, 2018, Int. J. Hum. Comput. Interact..

Brand Hate and Non-Repurchase Intention: The Mediator Role of Word-of-Mouth: An Abstract

B. Francioni, M. Cioppi, I. Curina, 2020 .

Product Type and Personality in Brand Relationships

A. Pruyn, S. Hegner, R. Voorn, 2015 .