Simon Manyiwa

Impact of Dance in Advertisements on Emotional Attachment Towards the Advertised Brand: Self-Congruence Theory

Simon Manyiwa, 2020, Journal of Promotion Management.

Gender effects on consumers’ attitudes toward comedic violence in advertisements

Zhongqi Jin, Simon Manyiwa, 2020 .

Influence of perceived city brand image on emotional attachment to the city

Constantinos-Vasilios Priporas, Simon Manyiwa, Xuan Wang, 2018 .

Fear appeals in anti-smoking advertising: How important is self-efficacy?

R. Brennan, Simon Manyiwa, 2012 .

Impact of Materialism on Consumers’ Ethical Evaluation and Acceptance of Product Placement in Movies

R. Brennan, Simon Manyiwa, 2016 .

Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

Simon Manyiwa, Simon Manyiwa, Ian Crawford, 2002 .