Won-Kyum Kim

发表

Effects of Interaction Factors on SNS User's Interaction and Use Intention: Comparison Between Korea and China

Mengmeng Song, Won-Kyum Kim, Yang Bai, 2013 .

Effects of Korean Wave Contents on Vietnamese Consumers' Purchase Intention of Korean Cosmetics

Tran Thi Hoang Yen, Y. Ahn, Won-Kyum Kim, 2020 .

A Comparative Study on Service Quality and Consumer Behavior of Social Network Service between Korea and China

Won-Kyum Kim, Qingji Fan, 2014 .

The Relationships of On-line Game Attributes, Customer Satisfaction, Switching Barriers and Customer Loyalty -Mediating Effects of Switching Costs and Attractiveness of Alternatives-

Won-Kyum Kim, Qingji Fan, 2009 .

Influence of Marketing Mix on Customer`s Attitude and Purchase Intention -Mediating Effects of Customer Experiences-

Won-Kyum Kim, Qingji Fan, Guang Cui, 2010 .

Relationship among Store's Physical Environment, Emotional Response and Behavior Intention: Comparison Between Korea and China

Won-Kyum Kim, Daeryong Kim, 2012 .

The Relationship Among Store Image, Customers' Emotional Responses and Behavior Intention

Won-Kyum Kim, Jianfen Xiong, 2011 .

Relationships among the Country Image, Product Image and Purchase Intention

Won-Kyum Kim, Won-Kyum Kim, Jian-Yong Xiong, 2010 .

Relationship Between Service Quality Factors of Web Site, Customer Satisfaction and Behavioral Intention

Won-Kyum Kim, Qingji Fan, 2008 .