Kyongseok Kim

发表

Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses.

H. Paek, Thomas Hove, Kyongseok Kim, 2010, Health education research.

The moderating role of cultural background in temporal framing: focusing on climate change awareness advertising

Sun Joo Grace Ahn, Kyongseok Kim, Sun Joo Grace Ahn, 2019, Asian Journal of Communication.

The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program

Sun Joo Ahn, Kyongseok Kim, Sun Joo Grace Ahn, 2017 .

Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines

Jameson L. Hayes, Kyongseok Kim, J. Avant, 2017 .

Open Captioning as a Means of Communicating Health Information: The Role of Cognitive Load in Processing Entertainment-Education Content

Hyang-Sook Kim, Kyongseok Kim, 2020 .

Audience Responses to Product Placement and Its Regulations: Focusing on Regulatory Conditions in the United States and Korea

K. King, Mina Lee, Kyongseok Kim, 2012 .

The Effects of Open Captions in a Medical Drama on the Acquisition of Medical Terminology about Chronic Health Conditions Related to Physical Injury

Hyang-Sook Kim, Kyongseok Kim, 2019, American Journal of Health Education.

A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control

H. Paek, Kyongseok Kim, Jordan Lynn, 2010, Health communication.

Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust

Jooyoung Kim, Kyongseok Kim, Jooyoung Kim, 2011 .

Processing contradictory brand information from advertising and social media: an application of the multiple-motive heuristic-systematic model

K. King, Jooyoung Kim, Kyongseok Kim, 2018 .

Time Matters: Framing Antismoking Messages Using Current Smokers’ Preexisting Perceptions of Temporal Distance to Smoking-Related Health Risks

Hyang-Sook Kim, Kyongseok Kim, Hyang-Sook Kim, 2018, Health communication.

Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy

Jooyoung Kim, Leonard N. Reid, Kyongseok Kim, 2017, Comput. Hum. Behav..

Effects of brand information from advertising and a third-party source on attitudes of consumers under different motivation

Kyongseok Kim, 2013 .

An Alcohol Message Beneath the Surface of ER: How Implicit Memory Influences Viewers’ Health Attitudes and Intentions Using Entertainment-Education

Wendy Macias, Mina Lee, Kyongseok Kim, 2014, Journal of health communication.

Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kyongseok Kim, Sun Joo Grace Ahn, 2017 .

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Leonard N. Reid, Kyongseok Kim, Jameson L. Hayes, 2014 .

A Review of CLT-based Empirical Research on Climate Change Communication from 2010 to 2021

Kyongseok Kim, 2023, Environmental Communication.

Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform

Yeuseung Kim, Hyang-Sook Kim, Kyongseok Kim, 2021, Asian Journal of Communication.