Jose M. Vidal-Sanz

Can Retail Sales Volatility be Curbed Through Marketing Actions?

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Jose M. Vidal-Sanz, 2017, Mark. Sci..

Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Jose M. Vidal-Sanz, 2014, Mark. Sci..

Licensing radical product innovations to speed up the diffusion

Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, Jose M. Vidal-Sanz, 2014, Eur. J. Oper. Res..