Florence Krémer

How store brands build retailer brand image

Florence Krémer, Catherine Viot, 2012 .

Assessing business model relevance for business leaders in the construction industry

Florence Krémer, Thierry Verstraete, Martine Hlady-Rispal, 2017 .

Learning and Teaching the Business Model: The Contribution of a Specific and Dedicated Web Application

Florence Kremer, Estèle Jouison, Thierry Verstraete, 2017 .

Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

Florence Krémer, Catherine Viot, A. Le Roux, 2014 .