B. Rajan
发表
V. Kumar,
Shaphali Gupta,
Ilaria Dalla Pozza,
2019
.
V. Kumar,
V. Kumar,
B. Rajan,
2012
.
B. Rajan,
U. Salunkhe,
S. Natarajan,
2022,
Journal of Creating Value.
V. Kumar,
B. Rajan,
U. Salunkhe,
2023,
Journal of Business Research.
V. Kumar,
Shreekant G. Joag,
B. Rajan,
2022,
Psychology & Marketing.
V. Kumar,
Shaphali Gupta,
Ilaria Dalla Pozza,
2017,
Journal of the Academy of Marketing Science.
Riddhi J. Shah,
V. Kumar,
Amalesh Sharma,
2013
.
Rajkumar Venkatesan,
V. Kumar,
V. Kumar,
2019,
California Management Review.
B. Rajan,
U. Salunkhe,
2021,
Transnational Marketing Journal.
V. Kumar,
B. Rajan,
U. Salunkhe,
2021,
International Marketing Review.
V. Kumar,
B. Rajan,
Vinay Kumar,
2017
.
Vinay Kumar,
B. Rajan,
Greg S. Cohen,
2015
.
V. Kumar,
V. Kumar,
B. Rajan,
2009
.