Don Esslemont

Market Segmentation

Janet Hoek, Philip Gendall, Don Esslemont, 1993 .

Telephone Directories as Sampling Frames

Don Esslemont, Susan Petersen, K S Selvakumar, 1992 .

Market segmentation: A search for the Holy Grail?

Janet Hoek, Don Esslemont, Philip Gendall, 1996 .

The Behaviour of Television Audiences During Commercial Breaks

Don Esslemont, Nevan McLeay, 1993 .

The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods

Don Esslemont, Mike Brennan, M. Brennan, 1994 .

Predicting Purchase Behaviour

Philip Gendall, Don Esslemont, Boon-Ping Gan, 1991 .