Taeyang Yang

Evaluation of TV commercials using neurophysiological responses

Sung-Phil Kim, Y. Kwak, Taeyang Yang, 2015, Journal of Physiological Anthropology.

Group-Level Neural Responses to Service-to-Service Brand Extension

Sung-Phil Kim, Taeyang Yang, 2019, Front. Neurosci..

Detection of Drivers’ Anxiety Invoked by Driving Situations Using Multimodal Biosignals

Sung-Phil Kim, Taeyang Yang, Seungji Lee, 2020 .

Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension

Sung-Phil Kim, Taeyang Yang, Seungji Lee, 2018, Front. Hum. Neurosci..

EEG characteristics related to prediction of what others prefer

Sung-Phil Kim, Taeyang Yang, Jonghyeok Park, 2015, 2015 15th International Conference on Control, Automation and Systems (ICCAS).

Evaluation of Current Service Areas’ Location to Improve Freight Car’s Safety: A Case Study of Seohaean Expressway

Taekwan Yoon, Taeyang Yang, Joohye Kim, 2020 .

Evaluation of TV commercials using neurophysiological responses

Sung-Phil Kim, Y. Kwak, Taeyang Yang, 2015, Journal of Physiological Anthropology.

Involvement of bilateral insula in brand extension evaluation: an fMRI study

Junsuk Kim, Sung-Phil Kim, Taeyang Yang, 2021, Scientific Reports.

Estimation of brand extension evaluation from the brain activity using a convolutional neural network

Taeyang Yang, Sung-Phil Kim, Sung-Phil Kim, 2020, 2020 IEEE International Conference on Systems, Man, and Cybernetics (SMC).