Bernard Pras

发表

Lighting and Perceived Temperature: Energy-Saving Levers to Improve Store Evaluations?

Bernard Pras, Gwenaëlle Briand-Decre, 2010 .

Simulating in-store lighting and temperature with visual aids: methodological propositions and S–O–R effects

Bernard Pras, Gwenaëlle Briand Decré, Bernard Pras, 2013 .

"Lighting" and "temperature" : Levers to improve internal consumers' responses and stores evaluation ?

Bernard Pras, Gwenaëlle Briand-Decre, 2009 .

Practices in the brand management system: identification and considerations for five business sectors

Bernard Pras, Mathieu Dunes, Bernard Pras, 2013 .

Explaining Consumer Decision Making through Evaluation Process Models

Bernard Pras, Bernard Pras, B. Pras, 1978 .

Research Traditions in Marketing

Gary L. Lilien, Bernard Pras, Gilles Laurent, 1994 .

“Friendly” Complaining Behaviors: Toward a Relational Approach

Bernard Pras, Bernard Pras, Isabelle Prim, 1999 .

Perceived Risk and Composition Models for Multiattribute Decisions

John O. Summers, Bernard Pras, Bernard Pras, 1978 .