D. S. Vashishta

Social Cognitive Neuroscience, Marketing Persuasion and Customer Relations

D. S. Vashishta, B. Balaji, 2012 .

Mapping Retail Service Convenience in Hypermarkets of Jakarta

D. S. Vashishta, B. Balaji, 2015 .

An Empirical Study on Innovative Business Strategies - Key to Progress in the Emerging Economies with Special Reference to Yes Bank

D. S. Vashishta, S. S. Chadichal, 2012 .

Everything is Just at the End of a Click, Don't Make Me Think! A Common Sense Approach to Web Usability in Indian Banking Sector

Deblina Saha Vashishta, Sheelan Misra, Shilpa Santosh Chadichal, 2013 .