Markus Wohlfeil

发表

"Saved!" by Jena Malone: An introspective study of a consumer's fan relationship with a film actress

S. Whelan, Markus Wohlfeil, 2012 .

’The Book of Stars’: Some Alternative Insights into Celebrity Fandom

S. Whelan, Markus Wohlfeil, 2008 .

Learning from the Professionals: Film Tourists' "Authentic" Experiences on a Film Studio Tour

Markus Wohlfeil, 2018 .

Learning Film Magic from the Professionals: The Film Studio as a Tourist Destination

Markus Wohlfeil, 2015 .

The Film Studio as a Tourist Destination

Markus Wohlfeil, 2015 .

There's Something about Jena Malone: New Insights into How Celebrities Appeal to Consumers

Markus Wohlfeil, 2011 .

Consumer Motivations to Participate in Event-Marketing Strategies

S. Whelan, Markus Wohlfeil, 2006 .

Investigating Consumer Motivations to Participate in Marketing-Events

S. Whelan, Markus Wohlfeil, 2004 .

Communicating brands through engagement with ‘lived’ experiences

S. Whelan, Markus Wohlfeil, 2006 .

The allure of celebrities: unpacking their polysemic consumer appeal

S. Gould, A. Patterson, Markus Wohlfeil, 2019, European Journal of Marketing.

Like Being a Guinness Drop in a Freshly-Poured Pint: Consumer Motivations to Participate in the Guinness Storehouse

S. Whelan, Markus Wohlfeil, 2007 .

Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the

Markus Wohlfeil, Susan Whelan, S. Whelan, 2007 .

What "The Hunger Games" -trilogy can teach us about todays marketing academia

Markus Wohlfeil, 2014 .

Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay

Markus Wohlfeil, Markus Wohlfeil, 2012 .

Marketing : Changing Context – Changing Content Working Paper INVESTIGATING CONSUMERS ’ MOTIVATIONS TO PARTICIPATE IN MARKETING-EVENTS by

Markus Wohlfeil, 2007 .

Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement

S. Whelan, Markus Wohlfeil, 2006 .

Event-Marketing as Innovative Marketing Communications: Reviewing the German Experience

S. Whelan, Markus Wohlfeil, 2005 .

The Book of Stars: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach

S. Whelan, Markus Wohlfeil, 2011 .

PILED HIGHER AND DEEPER : "THE PHD COMICS" AS A CO-CREATIVE CONSUMPTION EXPERIENCE?

Markus Wohlfeil, Mar Solé, Markus Wohlfeil, 2013 .

From 'Spiral Scratch' to PledgeMusic: The Birth and Rebirth of Punk Culture's Entrepreneurial Spirit

Markus Wohlfeil, 2017 .

Getting Lost "Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach

Wided Batat, Markus Wohlfeil, 2009 .

Getting Lost ‘Into the Wild’: Exploring the Role of Narrative Transportation in the Experiential Consumption of Movies

Wided Batat, Markus Wohlfeil, 2008 .