Moira K. Clark

Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement

David Sprott, L. Hollebeek, Valdimar Sigurdsson, 2022, Psychology & Marketing.

Moving the stakeholder journey forward

R. Srivastava, L. Hollebeek, V. Kumar, 2022, Journal of the Academy of Marketing Science.

Consumer Engagement with Self-Driving Cars: A Theory of Planned Behavior-Informed Perspective

L. Hollebeek, Omar S. Itani, Valdimar Sigurdsson, 2022, SSRN Electronic Journal.

The philosophical and methodological guidelines for ethical online ethnography

Neil Hair, Moira K. Clark, Duygu Akdevelioglu, 2022, International Journal of Market Research.

Social influence and stakeholder engagement behavior conformity, compliance, and reactance

David Sprott, L. Hollebeek, Valdimar Sigurdsson, 2021, Psychology & Marketing.

Customer Journey Value: A Conceptual Framework

L. Hollebeek, Valdimar Sigurdsson, S. Urbonavičius, 2023, Journal of Creating Value.