Margurite Hook

Antecedents and consequences of participation in brand communities: a literature review

Stacey M. Baxter, Alicia Kulczynski, Margurite Hook, 2018 .

Antecedents and consequences of participation in brand communities: a literature review

Stacey M. Baxter, Alicia Kulczynski, Margurite Hook, 2017, Journal of Brand Management.

The impact of ownership structure on financial reporting quality in the east

A. Mamun, Qaiser Rafique Yasser, Margurite Hook, 2017 .

‘I'm like you, you're like me, we make a great brand community!’ Similarity and children's brand community participation.

Stacey M. Baxter, Alicia Kulczynski, Margurite Hook, 2020 .

Children's participation in brand‐based social networks: examining the role of evaluative social identity, self‐esteem and anticipated emotions on commitment and desire to recommend

Stacey M. Baxter, Alicia Kulczynski, Margurite Hook, 2016 .

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

Alicia Kulczynski, Margurite Hook, 2023, Journal of Marketing.

Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities

Alicia Kulczynski, Margurite Hook, 2020, Journal of Strategic Marketing.

Antecedents and Consequences of Children's Brand Community Participation: A Replication and Extension Study

Stacey M. Baxter, Alicia Kulczynski, Margurite Hook, 2017 .