Gg Rousseau

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Consumer decision-making models within the discipline of consumer science: a critical approach

Alet C. Erasmus, E. Boshoff, Gg Rousseau, 2010 .

The potential of a script to portray the acquisition of major household appliances in consumer behaviour research

Alet C. Erasmus, E. Boshoff, Gg Rousseau, 2010 .

Employee perceptions of diversity management at a tertiary institution : : management

Gg Rousseau, C. Harris, D. Venter, 2013 .

The impact of longevity on older consumer needs: implications for business

Gg Rousseau, 2018 .

Elicitation and generation of a script for the acquisition of household appliances within a consumer decision-making context

Alet C. Erasmus, E. Boshoff, Gg Rousseau, 2010 .

A procedure for the elicitation of a script for the acquisition of household appliances within a consumer decision-making context

Alet C. Erasmus, Gg Rousseau, Elizabeth Boshoff, 2010 .

The potential of using script theory in consumer behaviour research

Alet C. Erasmus, Gg Rousseau, Elizabeth Boshoff, 2010 .