Jeryl Whitelock

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The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

Gary Warnaby, Morven G. McEachern, Jeryl Whitelock, 2005 .

Regionalization vs. globalization in advertising research: Insights from five decades of academic study

Jeryl Whitelock, J. Whitelock, Fernando Fastoso, 2010 .

Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators

Jeryl Whitelock, Tony Conway, 2004 .

A comparison of customers' readiness for mass‐customisation: Turkish vs British customers

Jeryl Whitelock, A. Bardakci, J. Whitelock, 2005 .

Cross-Cultural Advertising

Jeryl Whitelock, J. Whitelock, Djamila Chung, 1989 .

Understanding international branding: Defining the domain and reviewing the literature.

Jeryl Whitelock, J. Whitelock, Fernando Fastoso, 2007 .

An overview of the first 21 years of research in the International Marketing Review, 1983‐2003

Naresh K. Malhotra, Jeryl Whitelock, N. Malhotra, 2005 .

The influence of promotional activity and different electoral systems on voter turnout

Jeryl Whitelock, J. Whitelock, J. V. Heerde, 2010 .

A cross‐cultural analysis of television advertising in the UK and the Czech Republic

Jeryl Whitelock, Radka Koudelova, J. Whitelock, 2001 .

An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

Jeryl Whitelock, David Jobber, D. Jobber, 2004 .

A comparative analysis of advertising characteristics, strategy, style and form in global and national brand advertising

Jeryl Whitelock, J. Whitelock, Niall Farrall, 2001 .