Joel Rubinson

Empirical Evidence of TV Advertising Effectiveness

Joel R. Rubinson, Joel Rubinson, 2009, Journal of Advertising Research.

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Joel R. Rubinson, Joel Rubinson, 2008, Journal of Advertising Research.

Brand Key Performance Indicators as a Force for Brand Equity Management

Joel R. Rubinson, Joel Rubinson, Markus Pfeiffer, 2005, Journal of Advertising Research.

The New Marketing Research Imperative: It's about Learning

Joel Rubinson, 2009, Journal of Advertising Research.

A Special Report from the Advertising Research Foundation - The Foundations of Quality Initiative: A Five-Part Immersion into the Quality of Online Research

Joel Rubinson, Raymond Pettit, Robert T. Walker, 2009 .

The jeopardy in double jeopardy

Joel Rubinson, Allan L. Badinger, 1997 .

Viewpoint: Just Asking - Why You Should Make People Curious about Your Brand

Joel Rubinson, 2009 .