Peyton R. Mason

Positioning Goes to Work: Computer-Aided Identification of Stance Shifts and Semantic Themes in Electronic Discourse Analysis

Boyd H. Davis, Peyton Mason, Peyton R. Mason, 2014 .

Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis

John C. Crotts, Boyd H. Davis, Antonella Capriello, 2013 .

More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups

Boyd H. Davis, Peyton R. Mason, 2007, Journal of Advertising Research.