Michael L. Klassen

At the Intersection of Demand Creation and Demand Fulfillment: Which Schools Are Getting There First and Why

Michael L. Klassen, Eric Sitzman, Michael Klassen, 2000 .

Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education

M. Klassen, Michael L. Klassen, 2001 .

Catalog loyalty

Karen A. Glynn, M. Klassen, Michael L. Klassen, 1992 .

Men and women: Images of their relationships in magazine advertisements.

Cynthia R. Jasper, C. Jasper, Michael L. Klassen, 1993 .

Consumer ethics in cross‐cultural settings

Gordon L. Patzer, Mohammed Y. A. Rawwas, M. Klassen, 1995 .