Donald G. Norris

Improving competitive position using branded ingredients

Michael S. McCarthy, Michael S. Mccarthy, Donald G. Norris, 1999 .

Ingredient Branding: A Strategy Option with Multiple Beneficiaries

Donald G. Norris, 1992 .

“Intel Inside” BRANDING A COMPONENT IN A BUSINESS MARKET

Donald G. Norris, 1993 .

Characteristics of TV commercials perceived as informative.

David A. Aaker, D. Aaker, Donald G. Norris, 1982 .

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

David A. Aaker, D. Aaker, Donald E. Bruzzone, 1981 .

Retail store managers' and students' perceptions of ethical retail practices: A comparative and longitudinal analysis (1976–1986)

Donald G. Norris, J. Gifford, 1988 .