Haihong Yu

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

Qing-guo Ma, Jia Jin, Wuke Zhang, 2019, Psychology research and behavior management.

Environmental-friendly Eco-labeling Matters: Evidences From an ERPs Study

Liang Meng, Jia Jin, Haihong Yu, 2018, Front. Hum. Neurosci..

They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending

Jia Jin, Qingguo Ma, Qing-guo Ma, 2018, Neuroscience Letters.

Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products

Ailian Wang, Haihong Yu, Yongchong Liang, 2022, Journal of Economic Psychology.

PRBM_A_215751 913..929

Qing-guo Ma, Jia Jin, Wuke Zhang, 2019 .