R W Pollay

cigarettes: successful images and failed fact The dark side of marketing seemingly "Light"

R W Pollay, T Dewhirst, 2007 .

Export “A” ads are extremely expert, eh?

R W Pollay, R. Pollay, 2001, Tobacco control.

Targeting of Asian Americans and Pacific Islanders by the tobacco industry: results from the Minnesota Tobacco Document Depository

R W Pollay, R. Pollay, M E Muggli, 2002, Tobacco control.

Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents

R W Pollay, R. Pollay, 2000, Tobacco control.