R. S. Alexander

发表

Marketing definitions : a glossary of marketing terms

R. S. Alexander, Ralph S. Alexander, 1960 .

Marketing by manufacturers

Charles F. Phillips, R. S. Alexander, 1947 .

The Death and Burial of “Sick” Products

R. S. Alexander, 1964 .

The Marketing Manager's Dilemma

R. S. Alexander, 1965 .

Some Aspects of Sex Differences in Relation to Marketing

R. S. Alexander, 1947 .

The Census, the Codes, the Commission, the Committee and Marketing Terminology

R. S. Alexander, 1937 .