Qiu-Cheng Li

Chinese behind the wheel: Factors affecting their satisfaction with international self- drive holidays

P. Pearce, Mao-Ying Wu, Qiu-Cheng Li, 2017, Journal of Destination Marketing & Management.

How attachment affects users’ continued use intention of tourism mobile platform: A user experience perspective

Qian Chen, Qiu-Cheng Li, Guopeng Xiang, 2022, Frontiers in Psychology.

Interaction Rituals and Social Relationships in a Rural Tourism Destination

Mao-Ying Wu, G. Wall, Qiu-Cheng Li, 2022, Journal of Travel Research.

Community citizenship behavior in rural tourism destinations: Scale development and validation

Mao-Ying Wu, Qiu-Cheng Li, Yixuan Tong, 2022, Tourism Management.

Tourists’ pro-environmental behaviour in travel destinations: benchmarking the power of social interaction and individual attitude

Mao-Ying Wu, Qiu-Cheng Li, Qiucheng Li, 2020 .

Rationality or morality? A comparative study of pro-environmental intentions of local and nonlocal visitors in nature-based destinations

Mao-Ying Wu, Qiu-Cheng Li, Qiucheng Li, 2019, Journal of Destination Marketing & Management.

Justice and community citizenship behavior for the environment: small tourism business entrepreneurs’ perspectives

Mao-Ying Wu, Jie Wang, Qiu-Cheng Li, 2022, Journal of Sustainable Tourism.

Family Matters: Dual Network Embeddedness, Resource Acquisition, and Entrepreneurial Success of Small Tourism Firms in Rural China

Mao-Ying Wu, G. Wall, Tianyu Ying, 2021, Journal of Travel Research.