Jacques Boulay

When children express their preferences regarding sales channels: Online or offline or online and offline?

Laurent Muzellec, Brigitte de Faultrier, Jacques Boulay, 2014 .

The role of contract, information systems and norms in the governance of franchise systems

Jacques Boulay, 2010 .

Defining a retailer's channel strategy applied to young consumers

Laurent Muzellec, Florence Feenstra, Laurent Muzellec, 2014 .

Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size

Heiner Evanschitzky, Barbara Caemmerer, Jacques Boulay, 2020 .

Growth, Uniformity, Local Responsiveness, and System‐Wide Adaptation in Multiunit Franchising*

Heiner Evanschitzky, Barbara Caemmerer, Jacques Boulay, 2016 .

Edutainment experiences for children in retail stores, from a child’s perspective

Laurent Muzellec, Brigitte de Faultrier, Jacques Boulay, 2015 .

Children’s experiences and parents’ perceptions of retailers’ mobile applications

Laurent Muzellec, Florence Feenstra, Laurent Muzellec, 2016 .

How Franchisors Describe Their Ideal Entrepreneurial Franchisee

Valentina Stan, Jacques Boulay, 2012 .

Contractual Governance, Relational Governance: Why Do Firms Continue Drafting Contracts?

Jacques Boulay, 2013 .

It takes two to tango: A taxonomy of franchise success determinants

M. Fadairo, Barbara Caemmerer, Jacques Boulay, 2023, International Journal of Retail & Distribution Management.