P. Chao

发表

Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions

P. Chao, Paul Chao, 1998 .

Translating Brand Names Effectively: Brand Attitude Reversal and Perceived Brand Name Translation Relevance in an Emerging Market

P. Chao, Shengdong Lin, 2017 .

Impact of Country Personality on Attitude Toward Foreign Products: Self-congruity as a Mediator

M. Aktan, P. Chao, 2016 .

Celebrity and foreign brand name as moderators of country-of-origin effects

Gerhard A. Wuehrer, P. Chao, Gerhard A. Wührer, 2005 .

Country-of-origin: state of the art review for international marketing strategy and practice

I. Phau, P. Chao, 2008 .

A Cross-Country Comparison of the Codes of Professional Conduct of Certified/Chartered Accountants

S. Jakubowski, P. Chao, S. Maheshwari, 2002 .

Consumer Profiles and Perceptions: Country‐of‐origin Effects

K. Rajendran, P. Chao, 1993 .

The Impact of Brand, Attribute Strength and Country-of-origin on Product Evaluation: a Web Survey

Myung-Soo Jo, P. Chao, 2015 .

THE CHALLENGE OF TECHNOLOGY TRANSFER IN A CROSS-CULTURAL ENVIRONMENT - FROM THE U.S. TO THE GREATER CHINA REGION

Wen-Hsiang Lai, P. Chao, 2006 .

Book Review: Product-Country Images: Impact and Role in International Marketing

P. Chao, 1995 .

Guest editorial International marketing in the Asia‐Pacific region

S. Samiee, P. Chao, L. Yip, 2004 .

An Examination of the Differences and Similarities of Pragmatism and Confucianism Thought as They Relate to Educational Administration Theory and Practice

P. Chao, 1971 .

Information search and efficiency of consumer choices of new cars : country‐of‐origin effects

Pola B. Gupta, P. Chao, 1995 .

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Johny K. Johansson, G. Erickson, J. Johansson, 1984 .

Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

P. Chao, Paul Chao, 1993 .

Effects of Country Personality on Foreign General Product Attitude Through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract

M. Aktan, P. Chao, Lei Zhang, 2017 .

The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations

P. Chao, Paul Chao, 2001 .

Export and Reverse Investment: Strategic Implications for Newly Industrialized Countries

P. Chao, 1989 .

The Impact of Celebrity and the Spokesperson’s Ethnicity on Country-of-Origin Effects

P. Chao, René M. Duregger, 2015 .

Country-of-Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework

G. Verlag, P. Chao, P. Andersen, 2003 .

Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China

Yanfeng Zhou, Guang Huang, P. Chao, 2009 .

International marketing and the Asia‐Pacific Region

S. Samiee, P. Chao, L. Yip, 2003 .

Managing technology transfer in multinational corporations

Wen-Hsiang Lai, P. Chao, Paul Chao, 2008 .