Stefan Behrens

发表

The complexity of value in the luxury industry

Klaus-Peter Wiedmann, Nadine Hennigs, Klaus-Peter Wiedmann, 2015 .

Integration of strategic business planning and technology planning in globally operating companies by means of roadmapping

Stefan Behrens, D. Specht, Astrid Kadlubski, 2007 .

Customer value perception of organic food: cultural differences and cross-national segments

Nadine Hennigs, Barbara Seegebarth, C. Klarmann, 2016 .

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

Klaus-Peter Wiedmann, Nadine Hennigs, C. Klarmann, 2013 .

Tasting green: An experimental design for investigating consumer perception of organic wine

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2014 .

Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2013 .

When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea

Klaus-Peter Wiedmann, Nadine Hennigs, C. Hwang, 2015 .

Consumer Culture: Literature Review

D. Turley, D. Dalli, Klaus-Peter Wiedmann, 2013 .

The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption

Evmorfia Karampournioti, Nadine Hennigs, Steffen Schmidt, 2016 .

Customer value perception: cross-generational preferences for wine

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2014 .

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2013, Journal of Brand Management.

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2013 .

Verbal and pictorial representations of beverage consumption patterns: the wall of pictures protocol

Paola Cerchiello, Klaus G. Grunert, Jean Moscarola, 2013 .

Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

Klaus-Peter Wiedmann, Nadine Hennigs, Stefan Behrens, 2016 .