Ty Henderson

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Embedded Premium Promotion: Why It Works and How to Make It More Effective

Ty Henderson, Neeraj Arora, Ty Henderson, 2007 .

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law

Neeraj Arora, Anocha Aribarg, Ty Henderson, 2014 .

Advancing Non-compensatory Choice Models in Marketing

Greg M. Allenby, Marc R. Dotson, R. Kohli, 2018 .

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora, Ty Henderson, 2010 .

How Do You Social Media? The Implications of Social Media Usage and Its Effects on Self Perception

Ty Henderson, 2018 .

Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective

Neeraj Arora, Ty Henderson, 2010 .

Advancing Non-compensatory Choice Models in Marketing

Greg M. Allenby, Marc R. Dotson, R. Kohli, 2017, Customer Needs and Solutions.

Efficient Design and Analysis for a Selective Choice Process

Qing Liu, Ty Henderson, Qing Liu, 2017 .

PromotingBrandsAcross CategorieswithaSocialCause: ImplementingEffectiveEmbedded PremiumPrograms

Chuck Miller, Ty Henderson, Neeraj Arora, 2010 .

Noncompensatory Dyadic Choices

Qing Liu, Neeraj Arora, Ty Henderson, 2011, Mark. Sci..