I. Negricea

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YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania

R. Duffett, Tudor Edu, I. Negricea, 2019, Electron. J. Inf. Syst. Dev. Ctries..

CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers

Tudor Edu, I. Negricea, T. Edu, 2017 .

Mobile shopping platform characteristics as consumer behavior determinants

L. Józsa, Tudor Edu, I. Negricea, 2019 .

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

R. Duffett, N. Haydam, Tudor Edu, 2018, Sustainability.

How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools

Tudor Edu, I. Negricea, Răzvan Zaharia, 2020 .

Exploring the Continuance Usage Intention of Travel Applications in the Case of Chinese Tourists

Qi Li, Yang Liu, Tudor Edu, 2020, Journal of Hospitality & Tourism Research.

Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania

Dana-Mihaela Petroșanu, Tudor Edu, Rodney Graeme Duffett, 2019, Sustainability.

Facebook - a Marketing Instrument and Differentiator in Brand Positioning. A Case Study on L'Oreal Paris Romania

Tudor Edu, I. Negricea, Alexandru Nicolaica, 2013 .

Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania

N. Haydam, I. Negricea, T. Purcărea, 2017 .

Buying and non-buying motives for Citroen cars: an approach from the perspective of the Romanian dealerships

I. Negricea, C. Popa, T. Edu, 2013 .