M. L. Friedman

Using Consumer Perceptions and a Contingency Approach to Improve Health Care Delivery

Gilbert A. Churchill, M. L. Friedman, 1987 .

Consumer evaluation processes in a service letting

Lois J. Smith, M. L. Friedman, Margaret L. Friedman, 1993 .

The AMA handbook of marketing for the service industries

Carole A. Congram, M. L. Friedman, Margaret L. Friedman, 1991 .