Shashi Matta

发表

Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

David W. Stewart, Ingrid M. Martin, D. Stewart, 2005 .

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Joseph C. Nunes, Eric Yorkston, Shashi Matta, 2010 .

The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant

V. Folkes, Valerie S. Folkes, Shashi Matta, 2004 .

When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter

V. Folkes, Shashi Matta, 2013 .

The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender

Shashi Matta, N. Rogova, 2022, AMS Review.

Shame and the motivation to change the self.

Victoria Savalei, Toni Schmader, Kostadin Kushlev, 2014, Emotion.

How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories

Rebecca Walker Reczek, J. Hogreve, Shashi Matta, 2020, Journal of Retailing.

Investigating tolerance of uncertainty, COVID-19 concern, and compliance with recommended behavior in four countries: The moderating role of mindfulness, trust in scientists, and power distance

N. Rogova, G. Luna-Cortés, Shashi Matta, 2021, Personality and Individual Differences.

HOw Much to Use? : An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity

V. Folkes, Shashi Matta, 2008 .

Shame and the motivation to change the self.

V. Savalei, T. Schmader, Shashi Matta, 2014, Emotion.

Inferences about the Brand from Counterstereotypical Service Providers

V. Folkes, Valerie S. Folkes, Shashi Matta, 2005 .