Nirankush Dutta

Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing

Nirankush Dutta, Anil K. Bhat, Nirankush Dutta, 2016 .

Role of Trust in Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing

Anil K. Bhat, Nirankush Dutta, 2014 .

Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing

Anil K. Bhat, Nirankush Dutta, A. Verma, 2019, ICSEB.

Flipkart: journey of an Indian e-commerce start-up

Anil K. Bhat, Nirankush Dutta, 2014 .

Attracting Students to the Classroom With Innovative Pedagogies

Anil K. Bhat, Nirankush Dutta, K. Bhattacharya, 2019, South Asian Journal of Business and Management Cases.

Effect of perceived relational characteristics of online social network on e-WOM and purchase intention: exploring mediating role of trust

Nirankush Dutta, Anil K. Bhat, Anil K. Bhat, 2017, Int. J. Web Based Communities.

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Neha Sharma, Nirankush Dutta, 2023, International Journal of Retail & Distribution Management.