Chung Koo Kim

The Effects of Ethnicity Factors on Consumer Deal Interests: An Empirical Study of French- and English-Canadians

Michel Laroche, Chung K. Kim, M. Laroche, 1997 .

Brand popularity and country image in global competition: managerial implications

Chung K. Kim, Chung Koo Kim, C. K. Kim, 1995 .

Brand Popularity, Country Image and Market Share: An Empirical Study

Chung Koo Kim, Jay Young Chung, Jay-young Chung, 1997 .

The interaction between price and long-run variables in a multinational brand market

Chung Koo Kim, C. K. Kim, 1996 .