Eugene Secunda

Shifting Time and Space: The Story of Videotape

Eugene Marlow, Eugene Secunda, Eugene Secunda, 1991 .

A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising

Robert H. Ducoffe, Eugene Secunda, D. Sandler, 1996 .

Zipped TV commercials boost prior learning.

Eugene Secunda, Robert F. Gilmore, 1993 .