Dorothea Schaffner

Brand name influence on brand perception

Andreas Herrmann, Michaela Wänke, A. Herrmann, 2007 .

Comparing Customer Experiences and Usage Intentions Regarding Peer-to-Peer Sharing Platforms with Conventional Online Booking Websites: The Role of Social, Hedonic, and Functional Values

Dominik Georgi, D. Schaffner, D. Georgi, 2017 .

Customer service experiences

Stan Maklan, Uta Jüttner, D. Schaffner, 2013 .