Shashi Matta

Shame and the motivation to change the self.

Victoria Savalei, Toni Schmader, Kostadin Kushlev, 2014, Emotion.

The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions

Joseph C. Nunes, Eric Yorkston, Shashi Matta, 2010 .

Inferences about the Brand from Counterstereotypical Service Providers

V. Folkes, Valerie S. Folkes, Shashi Matta, 2005 .

Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

David W. Stewart, Ingrid M. Martin, D. Stewart, 2005 .

The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant

V. Folkes, Valerie S. Folkes, Shashi Matta, 2004 .