文
论文分享
演练场
杂货铺
论文推荐
字
编辑器下载
登录
注册
William N. Swain
发表
Perceptions Of IMC After A Decade Of Development: Who's At The Wheel, And How Can We Measure Success?
William N. Swain, 2004, Journal of Advertising Research.
Perceptions of Interactivity and Consumer Control in Marketing Communications
William N. Swain, 2005 .