V. Prakash

A Reliability Problem in the Measurement of Disconfirmation of Expectations

John W. Lounsbury, J. Lounsbury, V. Prakash, 1983 .

The role of expectations in the determination of consumer satisfaction

John W. Lounsbury, J. Lounsbury, V. Prakash, 1984 .

Validity and reliability of the confirmation of expectations paradigm as a determinant of consumer satisfaction

V. Prakash, Ved Prakash, 1984 .

Values, expectations from the marketing system and product expectations

J. Munson, V. Prakash, 1985 .

A Study of Psychological Gender Differences: Applications For Advertising Format

V. Prakash, Ved Prakash, R. Caeli Flores, 1985 .

Product Familiarity and Consumer Satisfaction

V. Thukral, V. Prakash, 2015 .