Iris W. Hung

The impact of implicit theories on responses to problem-solving print advertisements

Robert S. Wyer, Iris Hung, R. Wyer, 2008 .

Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations

Robert S. Wyer, Iris Hung, R. Wyer, 2011 .

Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals

Robert S. Wyer, Iris Hung, R. Wyer, 2014, Personality & social psychology bulletin.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Aparna A. Labroo, Iris Hung, A. Labroo, 2011 .

Visual and verbal processing strategies in comprehension and judgment

Robert S. Wyer, Yuwei Jiang, Iris Hung, 2008 .

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

Robert S. Wyer, Iris Hung, R. Wyer, 2009 .