Don Umphrey

Marketing Cable and Pay Cable Services: Impact of Ethnicity, Viewing Motivations, and Program Types

Alan B. Albarran, A. Albarran, Don Umphrey, 1994 .

Profile: An examination of television motivations and program preferences by Hispanics, blacks, and whites

Alan B. Albarran, A. Albarran, Don Umphrey, 1993 .

Segmenting the Cable Audience by Reason for Subscribing

Don Umphrey, 1988 .

An Analysis of Attitudes toward Statistics: Gender Differences among Advertising Majors.

Jami A. Fullerton, Don Umphrey, Don Umphrey, 2001 .