Uta Herbst

When 3 + 3 does not equal 5 + 1—New insights into the measurement of industrial customer satisfaction

Viola Austen, U. Herbst, Victoria Bertels, 2012 .

How Valid Is Negotiation Research Based on Student Sample Groups? New Insights into a Long‐Standing Controversy

Uta Herbst, Sabine schwarz, 2011 .

The industrial brand personality scale: Building strong business-to-business brands

U. Herbst, Michael A. Merz, Uta Herbst, 2011 .

Supply-chain pricing—A new perspective on pricing in industrial markets

U. Herbst, M. Voeth, Uta Herbst, 2006 .