Young-Won Ha

The Influence of Temporal Distance on the Selection of a Compromise Option with Attribute Characteristics and Consumer’s Mind-set

Kim Kyung Ho, Young-Won Ha, Sung Youl Jun, 2013 .

The Effects of Typicality of Product Type on Schema Change

Young-Won Ha, Sowon Ahn, 2005 .

How the Metaphors of Thermal Concepts Influence Consumer Purchase Behavior

Young-Won Ha, Subin Im, Hee-Kyung Ahn, 2016 .

Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View

Young-Won Ha, Subin Im, Cheryl Nakata, 2003 .