Anusree Mitra

Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

John G. Lynch, Dipankar Chakravarti, Dipankar Chakravarti, 1991 .

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation

Manoj Hastak, Manoj Hastak, G. T. Ford, 1996 .

Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

Joydeep Srivastava, Anusree Mitra, 1998 .

Price cue utilization in product evaluations: The moderating role of motivation and attribute information

A. Mitra, Anusree Mitra, 1995 .

Advertising effects on consumer welfare: Prices paid and liking for brands selected

John G. Lynch, A. Mitra, Anusree Mitra, 1996 .

Advertising and the stability of consideration sets over multiple purchase occasions

A. Mitra, Anusree Mitra, 1995 .